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Case study: Lollies, cheese, and PC language

  • Writer: Caitlin May
    Caitlin May
  • Sep 11, 2021
  • 1 min read

Updated: Sep 12, 2021

In 2021, both Allen's Lollies and Coon Cheese decided to change the brand names of their products following criticism about potentially racist connotations.


Coon Cheese became 'Cheer Cheese'

Red Skins lollies became 'Red Ripper'

Chicos became 'Cheekies'



The article below also explains the reasons behind the 'Coon Cheese' name change from the perspective of Indigenous Australians:




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